Apple has officially launched its highly anticipated iPhone 17 lineup, with prices starting at $799. The announcement was made during a press event today, September 9, 2025, where the tech giant unveiled four new models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
The standard iPhone 17 is priced at $799, while the iPhone 17 Air will retail for $999. The iPhone 17 Pro and Pro Max are set at $1,099 and $1,199, respectively. Pre-orders for the devices will begin later this week, with shipping expected to start by the end of the month.
This year’s launch marks a continuation of Apple’s trend of releasing incremental updates to its flagship product. Customers can expect enhanced camera capabilities, improved battery life, and a sleeker design compared to previous models. As previously reported, Apple has been focusing on innovation in its product line, showcasing developments like the thinnest iPhone yet and game-changing AirPods 3 earlier this year.
The launch of the iPhone 17 lineup is expected to have significant implications for the smartphone market, potentially setting new standards in design and functionality. With increasing competition from other brands, Apple aims to maintain its dominance in the industry through these latest offerings.
