Apple unveiled its latest lineup of products today, highlighting the new iPhone Air as the thinnest model in the company"s history, measuring just 5.6 mm thick and composed of 80% recycled titanium. The iPhone Air is set to retail for $999 and supports only e-SIM technology.
In addition to the Air, Apple introduced the iPhone 17, which boasts a camera resolution that has increased fourfold compared to its predecessor. The iPhone 17 Pro, priced at $1,099, features a more robust battery, enhanced memory, and a new "iPhone unibody" design aimed at improving durability and thermal management.
The tech giant also announced the third generation of AirPods, which will not only deliver superior audio quality but will also track heart rate, calories burned during workouts, and provide real-time language translation. The new AirPods are priced at $249.
Apple"s Watch Series 11 will now measure blood pressure, while the Watch Ultra 3 will come with a larger display, satellite communication, and a battery life of 42 hours. The entry-level Watch SE 3 has been updated with a new processor and an Always On Display feature, starting at $249. All products will be available for purchase beginning September 19.
These new releases come at a time when Apple continues to innovate in a competitive market, echoing recent developments in various sectors, including technology and politics. For more on related coverage, see our article on recent developments in the political arena.
