Austin city officials have unveiled a new logo that cost taxpayers $1.1 million, igniting widespread criticism over the expenditure. The logo, designed to symbolize the city"s natural features, will be used across various platforms including the city website and social media.
Communications Director Jessica King described the logo, which is shaped like the letter "A," as a reflection of Austin"s hills, rivers, and bridges. The color scheme incorporates green and purple, inspired by the "purple sky over the city and the green canopies of parks and trails."
The hefty price tag for the branding update has drawn ire from residents and former city council members alike. Mackenzie Kelly, a former council member, voiced her concerns, stating, "A "brand update" costing $1.1 million will not solve Austin"s real problems. The city government should invest in services, safety, and accessibility, not logos."
This controversy comes amid ongoing debates about budget priorities in Austin, where many residents feel that funds should be allocated to pressing issues such as public safety and infrastructure. As previously reported, cities across the globe are grappling with similar situations, leading to questions about effective governance and community needs.
