Independent journalist Nick Sortor has revealed a vast network of social media influencers being compensated to disseminate pro-Indian narratives across various platforms. The investigation, published on September 5, 2025, highlights a coordinated effort to influence public opinion in favor of India’s policies and international positioning.
Sortor"s findings indicate that numerous influencers, some with millions of followers, have been paid to create content that promotes India"s geopolitical interests, especially in the context of recent tensions in the Indo-Pacific region. This surge in pro-India messaging coincides with a broader strategy to enhance India’s image globally, particularly among Western audiences.
This practice raises ethical questions about transparency in influencer marketing. As previously reported, similar situations have emerged in the past where influencers have been linked to political agendas, sparking debates over authenticity and the integrity of online messaging. The implications of Sortor"s findings could lead to increased scrutiny of influencer partnerships and the financial motivations behind them.
As this story unfolds, it remains to be seen how regulatory bodies and social media platforms will respond to the revelations. The exposure of these practices may prompt calls for clearer guidelines on paid promotions and the disclosure of sponsorships in the influencer community. This comes at a time when the digital landscape is increasingly scrutinized for its role in shaping political discourse and public perceptions.
