Israel Invests Millions in AI Propaganda Targeting U.S. Conservatives
In a significant move to reshape its image among American conservatives, Israel has reportedly allocated millions of dollars towards a comprehensive propaganda campaign that leverages artificial intelligence, evangelical churches, and right-wing media networks. This initiative comes in response to a notable decline in public support for Israel in the United States following the recent Gaza conflict. The details of this campaign were revealed in an investigation by the Israeli news outlet Haaretz.
Key Details
According to the Haaretz report, the campaign has been in motion since mid-2025 and involves multiple Israeli government entities, including the Foreign Ministry, the Tourism Ministry, and the Government Advertising Agency (LAPAM). These organizations have funneled millions of dollars through the public relations firm Havas Media Germany, which has connections to American contractors associated with former President Donald Trump’s political network and evangelical circles.
The goal of this extensive campaign is to rehabilitate Israel"s image among a demographic that has historically been supportive but has shown signs of waning support in recent years. The Gaza war, which intensified in 2025, has been cited as a pivotal moment leading to this shift in public opinion, prompting Israeli officials to take decisive action to counteract negative perceptions.
Havas Media Germany, a prominent player in the public relations industry, has been tasked with executing this strategy, which includes the use of artificial intelligence to enhance the effectiveness of messaging aimed at American conservatives. The campaign is expected to utilize advanced data analytics and targeted outreach to engage evangelical communities and right-wing media outlets, which are influential in shaping public opinion in the United States.
Background
The Israeli government"s decision to invest heavily in this propaganda initiative comes at a time when U.S. public support for Israel has been historically low. Following the Gaza war, many Americans expressed discontent with Israel"s military actions, leading to increased scrutiny and criticism from various sectors, including progressive groups and some mainstream media outlets. The Israeli leadership recognizes the importance of maintaining strong ties with American conservatives, particularly evangelical Christians, who have been key allies in U.S.-Israel relations.
Evangelical churches in the United States have traditionally supported Israel, viewing it as a crucial ally in the Middle East. However, recent events have led to a reevaluation of this support among some groups. By targeting these communities with tailored messaging and outreach efforts, Israel aims to reaffirm its standing and counteract the negative narratives that have emerged.
What"s Next
As this campaign unfolds, it will be crucial to monitor its impact on U.S.-Israel relations and the broader American public"s perception of Israel. The effectiveness of the AI-driven strategies and the outreach to evangelical churches and conservative media will likely play a significant role in determining whether Israel can successfully rehabilitate its image in the United States. The outcome of this initiative could have lasting implications for diplomatic relations and support for Israel among American conservatives.
In light of these developments, observers will also be looking for parallels in other political contexts, such as the recent challenges faced by the Democratic Party in garnering support for funding bills, as seen in recent developments regarding healthcare funding. The dynamics of public opinion and political strategy in the U.S. continue to evolve, with Israel"s efforts representing a significant case study in international public relations.
