The National Hockey League (NHL) has announced that it has struck multiyear deals with prediction market platforms Kalshi and Polymarket. This makes the NHL the first major U.S. sports league to collaborate with these platforms. The agreements are expected to enhance fan engagement and provide new avenues for interaction with the sport.
Details regarding the specific terms of the deals have not been disclosed. The partnerships signify a growing trend among sports leagues to explore innovative ways to connect with their audiences through technology and betting markets.
As previously reported, the integration of prediction markets in sports has been gaining traction, reflecting a shift in how fans engage with their favorite teams and events. The NHL"s move aligns with similar developments in the sports industry, where leagues are increasingly open to partnerships that leverage technology to enhance the fan experience.
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