Study Finds 16 of 20 Sunscreens Fail to Meet SPF Claims in 2025

A recent study by Choice Australia has revealed that 16 out of 20 tested sunscreens failed to meet their claimed SPF ratings, raising serious concerns about consumer safety. The findings, released on September 6, 2025, highlight discrepancies between the advertised skin protection factor and the actual efficacy of these products.

The tests were conducted as part of an ongoing effort to ensure that sunscreen products provide adequate protection against harmful UV rays. According to the report, many consumers may be unknowingly using sunscreens that offer significantly less protection than expected, potentially increasing their risk of skin damage and related health issues.

This investigation aligns with previous reports that have scrutinized the regulation of cosmetic products. The findings underscore the need for stricter oversight in the sunscreen market to safeguard public health. The Australian Competition and Consumer Commission (ACCC) is now under pressure to review these claims and enforce compliance with industry standards.

As concerns grow over the reliability of sunscreen products, consumers are advised to remain vigilant and consider alternative sun protection methods, such as wearing protective clothing and seeking shade during peak sunlight hours. This issue reflects a broader trend in health and safety, similar to recent developments in other sectors, such as commercial interests hijacking evidence-based care.

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