A senior executive at X (formerly Twitter) has indicated that the platform"s creator monetization program may be terminated. The executive stated that the current system does "more harm than good." This announcement raises questions about the future of the monetization initiative that has been in place to support content creators on the platform.
The comments come amid ongoing discussions about the effectiveness and impact of monetization strategies on social media platforms. As previously reported, other companies in the media sector, such as Spotify and Netflix, are exploring new avenues for content distribution, including a deal to stream podcasts starting in 2026.
The potential end of X"s creator monetization program could significantly affect creators who rely on the platform for income. Further details regarding the timeline or specific reasons for the potential discontinuation have not been disclosed.
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