YouTube has commenced enforcing its household rule for Family Premium subscribers, requiring all account owners linked to a single subscription to reside in the same household. This initiative comes as part of the platform"s compliance efforts with regulations that have been in place since 2023.
The Family Premium subscription, priced at $23 per month, allows users to share benefits with up to five family members. If YouTube determines that participants do not live together, the service will notify them via email and cancel the subscription within 14 days.
This move aligns with broader industry trends as streaming services increasingly tighten their sharing policies. As previously reported, platforms like Netflix and Disney+ have also implemented similar measures to curb account sharing among users not living in the same household.
The implications of this enforcement could significantly impact subscribers who have been utilizing the Family Premium plan to share access with friends or relatives outside their homes. Users are now urged to verify their account settings to avoid unexpected cancellations.